What are the ways of eCommerce Start up marketing?

In a world where knowledge is power, it's getting more and more difficult to divert the attention of the senses of your target market. Here you are up against larger companies with well funded marketing unit. You're also competing with social media and a huge number of other distractions for the attention your Startup idea.

But it may not mean your marketing efforts have to be expensive or be overly spectacular in order to stand out from the crowd. www.fanfolo.com suggests four inventive and economical ways to market your website in a digital world:

1. Get your brand endorsed by a local celeb.
Many Startup owners dream of having their product/service endorsed by a global celebrity. But instead of trying to get a big name to support your Startup, try looking for a local celebrity instead.

Who exactly are local celebs? These are people your local newspaper is mentioning about a common man such as a teacher or a resident who's doing something encouraging and remarkable. Since they're in your neighbourhood, these people should be somewhat easy to locate and contact by call or e-mail. Let them know you'd like to send them a gift, namely your product/service.

It’s important to follow up with them after some days to get their honest opinion. Their response can be a useful tool to be mentioned in blog or marketing content.

2. Create a LinkedIn group.
LinkedIn groups are free to create, it enables you to offer your professional association a vibrant and useful information resource all while diverting traffic to your website and increasing sales. Just don't use the LinkedIn for a hard sale.

It can take a lot of effort and hard work to get one-self going, but the objective should be to help present resources and set off discussions on topics that can promote your cause. Groups should also be a place for your members to connect with other professionals on the online platform.

3. Get your content published on reputed blogs.
While it may be tough to get on the front cover of a well known magazine, you can create marketing strategy prospects by being featured in a popular blog. You can identify three to five blogs that reach your target market then contact the writer and propose a few ideas of how you'd like to give importance to their readers.  For this you can:

·         Express good will by offering the blog owner something from your product/service for free, which they can distribute to their audience as a gift. This is different than a product review, which only offers information. 

·         Email some ideas for blog posts that you'd like to write & explain why they would be helpful for their readers.

·         Request, if you can interview them for your website. This might persuade the blog manager to endorse your content since it highlights his or her Startup.

4. Create picture/video content for YouTube, Fanfolo.com.
With more than 810 million visitors a month, YouTube & fanfolo.com can be a very effective platforms for marketing a Startup online. You can use fanfolo  to share ideas and thoughts, invite new people to subscribe, post pictures, music, videos, chat with loved ones. Go ahead of simply posting random videos of your product or sharing your thoughts.

The marketing pictures & videos which you create should include the following basics:

·         A keyword-researched headline or #hashtag

·         A call to action to tell the viewer to like, comment& subscribe

While you can spend small amount of finances on cameras, lighting and editing software, your smartphone camera should be able to capture appropriate video that are good enough to be posted online.

These innovative ways will certainly provide a economical and useful ideas for marketing your Startup and stepping up in the war of online websites.