What are the ways of eCommerce Start up marketing?

In a world where knowledge is power, it's getting more and more difficult to divert the attention of the senses of your target market. Here you are up against larger companies with well funded marketing unit. You're also competing with social media and a huge number of other distractions for the attention your Startup idea.

But it may not mean your marketing efforts have to be expensive or be overly spectacular in order to stand out from the crowd. www.fanfolo.com suggests four inventive and economical ways to market your website in a digital world:

1. Get your brand endorsed by a local celeb.
Many Startup owners dream of having their product/service endorsed by a global celebrity. But instead of trying to get a big name to support your Startup, try looking for a local celebrity instead.

Who exactly are local celebs? These are people your local newspaper is mentioning about a common man such as a teacher or a resident who's doing something encouraging and remarkable. Since they're in your neighbourhood, these people should be somewhat easy to locate and contact by call or e-mail. Let them know you'd like to send them a gift, namely your product/service.

It’s important to follow up with them after some days to get their honest opinion. Their response can be a useful tool to be mentioned in blog or marketing content.

2. Create a LinkedIn group.
LinkedIn groups are free to create, it enables you to offer your professional association a vibrant and useful information resource all while diverting traffic to your website and increasing sales. Just don't use the LinkedIn for a hard sale.

It can take a lot of effort and hard work to get one-self going, but the objective should be to help present resources and set off discussions on topics that can promote your cause. Groups should also be a place for your members to connect with other professionals on the online platform.

3. Get your content published on reputed blogs.
While it may be tough to get on the front cover of a well known magazine, you can create marketing strategy prospects by being featured in a popular blog. You can identify three to five blogs that reach your target market then contact the writer and propose a few ideas of how you'd like to give importance to their readers.  For this you can:

·         Express good will by offering the blog owner something from your product/service for free, which they can distribute to their audience as a gift. This is different than a product review, which only offers information. 

·         Email some ideas for blog posts that you'd like to write & explain why they would be helpful for their readers.

·         Request, if you can interview them for your website. This might persuade the blog manager to endorse your content since it highlights his or her Startup.

4. Create picture/video content for YouTube, Fanfolo.com.
With more than 810 million visitors a month, YouTube & fanfolo.com can be a very effective platforms for marketing a Startup online. You can use fanfolo  to share ideas and thoughts, invite new people to subscribe, post pictures, music, videos, chat with loved ones. Go ahead of simply posting random videos of your product or sharing your thoughts.

The marketing pictures & videos which you create should include the following basics:

·         A keyword-researched headline or #hashtag

·         A call to action to tell the viewer to like, comment& subscribe

While you can spend small amount of finances on cameras, lighting and editing software, your smartphone camera should be able to capture appropriate video that are good enough to be posted online.

These innovative ways will certainly provide a economical and useful ideas for marketing your Startup and stepping up in the war of online websites. 

CRICKET HAS A NEW DESTINATION

The season of cricket has arrived in the U.S. The sport, which is followed by 2.5 billion people across the world, is still in its infant stages but there are signs of its potential in the U.S. in the next two decades.

Historically, Cricket was among the more popular sports in America in the mid-19th century, but baseball's rapid expansion came at the expense of cricket. Cricket lost to the choice of promoting a sport.  When a sense of American national identity began to emerge in the decades following the Civil War, along with new communication and transportation technologies, baseball promoters recognized an opportunity. They joined together some of the existing travelling clubs into a league, so young athletes and fans flocked to the unified league. Cricket clubs, by contrast, stayed regional and let the historical moment slip. Many of the top players switched to baseball, and the fans went with them. Cricket did maintain a significant following through the early 20th century in some regions.

Baseball and cricket were too similar to coexist on the main stage. There were many similarities in both sports like, pitchers, batters, and fielders. Top athletes moved easily between the two sports and, when baseball became more lucrative, many of them left cricket permanently. Travelling baseball teams even played series against cricket clubs, alternating between the two games. Baseball's melting-pot culture was another advantage the sport had over cricket. Cricket was the game Anglo-Americans played to keep their heritage alive.

Today, there are periodic reports of an American cricket revival, and foreign promoters trying to grab a significant position in the U .S. market. The reason cricket is picking up in the Midwest and in the U.S. is firstly because there are a large number of Asian immigrants with a passion to spread awareness about the sport and secondly the International Cricket Committee (ICC)—the international governing body for cricket– is trying to promote the sport by hosting international tournaments here. In countries like India, England and Australia, you would know that cricket is about the big sports story on many days. So, it is not surprising that the 12 million Asian immigrants in the U.S. now are trying to promote the game by playing at recreational league levels.

ICC is pushing to introduce competitive cricket at high school and college levels in the Midwest and the U.S. They recently met with heads of cricket leagues to start the process. They also are pushing to qualify Team USA for the 2019 World Cup, 2020 World T20 and 2024 World T20. There is a long way to go before cricket is considered a mainstream sport in the U.S. but there is hope that in the next couple decades, it makes headway. If soccer can break through the big U.S. sports wall, so can cricket.

Fanfolo | Login Or Sign Up

Fanfolo is a comprehensive web platform which provides a combination of features for every type of users. A user enjoys multiple features like staying in touch with close ones, sharing his thoughts and moments, chatting, music, games, Online Shopping for Products or Services and much more. Objective of Fanfolo.com is to offer a transparent and fair online shopping experience to our users, where the user has the advantage of identifying his/her seller, which helps in building a long term mutual association among buyers and sellers.

Why wait for big sale days to buy your required items? User can search shop specific offers & deals and buy whenever he/she has the need. User can also Create Page for Celebrity, Politician, Artist or Band to promote his/her talent and increase his fan following. Over all, Fanfolo.com is a one stop solution for every buyer and seller.

Fanfolo.com is determined to bridge the gap between the e-commerce industry and the offline seller. We aim at highlighting the sellers who stay hidden behind the big names of the online shopping marketplace. Provide them with the opportunity to sell as an individual business, build their own brand presence and develop an alternate business channel.